Broadening mass communication research for enhanced media practice

Fred A. Amadi


This article examines how the attention which media scholarship gives to only the
quantitative research method impacts on journalism practice in Nigeria. Firstly, typical
mass media texts were purposively selected and presented on a titled table. Secondly
Critical Discourse Analysis (CDA) methods were used to analyse selected texts. Thirdly
e-mailing and audio recording were used to elicit comments from a reporter and an
editor. The editor and the reporter who commented wrote the stories from which the
selected newspaper texts were drawn. Lastly, elicited comments were used to buttress
arguments as the analysis progressed. In Nigeria journalists report news without
imputation. Reporting news without imputations flaws news presentation. In this article
flaws in news presentation are attributed to the attention which media scholarship in
Nigeria gives to only the quantitative research method. The article proposes that as the
qualitative research method, more so than the quantitative method, imparts better critical
skills to journalists, the qualitative method should be emphasised more in mass media

Full Text:




  • There are currently no refbacks.

ISSN 2073-2740 (online)

Powered by OJS and hosted by Stellenbosch University Library and Information Service since 2011.


This journal is hosted by the SU LIS on request of the journal owner/editor. The SU LIS takes no responsibility for the content published within this journal, and disclaim all liability arising out of the use of or inability to use the information contained herein. We assume no responsibility, and shall not be liable for any breaches of agreement with other publishers/hosts.

SUNJournals Help