Considering the role and analysing the effectiveness of the media in covering issues of personal finance: the case of Huisgenoot (2007-2008)

Andries Marais


There is a real need for the public to be informed about personal financial matters (such as debt, savings, life insurance and retirement). The media can play an important role in informing and educating the public in this regard. Over the last decade a number of general newspapers and magazines have realised this need. The functions of the media in this regard may involve providing information, education and/or advice. A number of important personal financial topics may be identified for the media agenda. The content of the reporting can be considered in terms of its significance, applicability and complexity. It is difficult to determine the characteristics of the audience. The media can improve its effectiveness in reporting on personal financial matters through such research.

Full Text:




  • There are currently no refbacks.

ISSN 2073-2740 (online)

Powered by OJS and hosted by Stellenbosch University Library and Information Service since 2011.


This journal is hosted by the SU LIS on request of the journal owner/editor. The SU LIS takes no responsibility for the content published within this journal, and disclaim all liability arising out of the use of or inability to use the information contained herein. We assume no responsibility, and shall not be liable for any breaches of agreement with other publishers/hosts.

SUNJournals Help