A democratised market: Development of South Africa's daily newspapers 1990 - 2006

Tobias Bauer


The article looks at the development of the South African daily newspaper market between 1990 and 2006. The leading interest is to find out whether the market was able to develop from its apartheid-trenched roots, and in which areas the market is still influenced by its specific past. The market determinants, namely participants, growth, entrance barriers, distribution, readership, economic and editorial concentration, will be scrutinised over the 16 years. The relevant political, economical and legal background and the transformations taking place in these areas will be articulated. The data will reveal that by growing more and more, especially since the turn of the century, the market enables itself to break free from its old structure. This is mainly due to the successful introduction of new papers which break with the traditional orientation of South African papers towards a wealthy readership and thus win new readers for the product newspaper in general.

Full Text:


DOI: https://doi.org/10.5789/3-1-16


  • There are currently no refbacks.

ISSN 2073-2740 (online)

Powered by OJS and hosted by Stellenbosch University Library and Information Service since 2011.


This journal is hosted by the SU LIS on request of the journal owner/editor. The SU LIS takes no responsibility for the content published within this journal, and disclaim all liability arising out of the use of or inability to use the information contained herein. We assume no responsibility, and shall not be liable for any breaches of agreement with other publishers/hosts.

SUNJournals Help